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Smart Marketing IQ Test: How Smart Are You?

Posted by Katie Farrar on Thu, Apr 17, 2008 @ 12:03 PM
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I am somewhat of an advertising/brand junkie so this little quiz really amused me. CramerSweeney came up with this "Smart Marketing IQ Test" that really became a useful viral promotion of their company. Over 4 million people have taken the quiz, passed it along to their friends, and there's even a place to sign up for the Smart Marketing IQ Test #2! (I immediately gave them my email address so I can be one of the first people to take the second one)

I think quizzes are a great way to start spreading any message. People love to feel smart. They also love to tell all their friends via email (or blog) how smart they are. Hence, a rapid spread of the original campaign.

There are hundreds, probably thousands of quizzes like these out there. I like this one because it taps into 4 different brand intelligence areas:

  • Icon/Logo
  • Tag Line
  • Mascot
  • Brand Sounds

Take the quiz and see how well you know these brands. I scored a 19/20. Think you can beat me? After you take the quiz post your score in the comment field so we can see how everyone does.

Smart Marketing IQ Test

Also feel free to pass along any other fun quiz games you've come across recently. Look forward to seeing how smart you are.

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Comments

Okay - I love this test! While I didn't do as well as Katie (I got 17/20), I am planning on immediately forwarding this blog to all my addy buddies to see what they score. Point proven - this type of viral marketing works!
Posted @ Thursday, April 17, 2008 3:36 PM by Amy Ferguson
The building shook on one of my answers causing me to get a genius rating of 19/20.
Posted @ Thursday, April 17, 2008 3:53 PM by Jeff Nissen
I didn't do as well as jeff. But, he's got a few years of advertising experience on me. It just goes to show that you are exposed to enough messages every day that it's more than difficult to break through, even for well known brands.
Posted @ Thursday, April 17, 2008 4:20 PM by amy
I loved this test! I didn't do as well as you Katie, but I did match Amy's 17/20. I am so mad that I actually missed the energizer bunny by over thinking! I'm forwarding this to all my friends. You are right, everyone loves to take these quizzes, and then let everyone know how well they did, or even how poorly they did for a good laugh. Great blog Katie! I learn something every week, and am always entertained or enlightened.
Posted @ Friday, April 18, 2008 8:03 AM by Marilyn
Katie...Loved the blog...I also scored 17 out of 20.....Must run in the family....lol....I am forwarding this to Dana and Jane
Posted @ Friday, April 18, 2008 10:15 AM by Sue Moo
So, along with a friend at work (who only actually helped me with three questions), we got 100%!!! That's right, bow down to the master :) I think it's all the TV I watch...
Posted @ Friday, April 18, 2008 12:27 PM by Dana
I'm glad everyone has enjoyed taking the quiz. Dana- you are currently the leader. (Why am I not surprised) Thanks for participating everyone
Posted @ Friday, April 18, 2008 4:01 PM by Katie
finally checked this out - very interesting! i got an 18/20. i overthought the pillsbury one. oops. thanks so much for sharing!
Posted @ Friday, May 09, 2008 10:24 PM by molly
Katie--Thanks for the positive blog post and everyone's comments. I love the fact that people are still enjoying the Smart Marketing IQ Test. What started out with an initial email blast to a few hundred people has now grown to 5 million. That's the power of viral marketing. Stay tuned, we're about to launch another IQ test!
Posted @ Wednesday, May 14, 2008 3:20 PM by Sean M. Sweeney
@Sean- Glad you liked the post! I'm looking forward to IQ Test #2. I'll definitely keep an eye out for it. You guys really did it right with the last one. Kudos!
Posted @ Wednesday, May 14, 2008 6:52 PM by Katie Farrar
Okay, so I'm a little behing the times...I just took this fun little quiz and scored the same as Amy (17/20), not too shabby. It was definitely a fun time killer and interesting to see how good brand marketing sticks. Thanks Katie! :)
Posted @ Tuesday, June 03, 2008 9:33 AM by Amanda
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