Posted by Katie Farrar on Thu, Apr 17, 2008 @ 12:03 PM
I am somewhat of an advertising/brand junkie so this little quiz really amused me. CramerSweeney came up with this "Smart Marketing IQ Test" that really became a useful viral promotion of their company. Over 4 million people have taken the quiz, passed it along to their friends, and there's even a place to sign up for the Smart Marketing IQ Test #2! (I immediately gave them my email address so I can be one of the first people to take the second one)
I think quizzes are a great way to start spreading any message. People love to feel smart. They also love to tell all their friends via email (or blog) how smart they are. Hence, a rapid spread of the original campaign.
There are hundreds, probably thousands of quizzes like these out there. I like this one because it taps into 4 different brand intelligence areas:
- Icon/Logo
- Tag Line
- Mascot
- Brand Sounds
Take the quiz and see how well you know these brands. I scored a 19/20. Think you can beat me? After you take the quiz post your score in the comment field so we can see how everyone does.
Smart
Marketing IQ Test
Also feel free to pass along any other fun quiz games you've come across recently. Look forward to seeing how smart you are.