Posted by Katie Farrar on Thu, May 01, 2008 @ 10:10 AM
Being the advertising/internet marketing junkie that I am, I always appreciate when a company ties in their television ads in with their current internet marketing initiatives. It is so important in today's world for companies to have a strong presence in the online marketplace.
Some companies do it better than others, and I think that the ones that do it best are those that create super interesting content, or create a reason for someone to visit their site other than just to buy their product.
The companies that are doing things like blogging, viral marketing, videos, and interactive games are the companies that are building the most trust with consumers, getting the most visitors to their site, and ultimately converting more of those visitors into buyers.
So as I was watching some evening television (sans my DVR or TIVO) I saw a commercial for Nikon COOLPIX featuring Ashton Kutcher. At the end of the commercial it tells the viewer they can go to www.ashtonscoolpix.com to learn more.
I checked out the site this morning and was surprisingly impressed! It is super easy to use, and you have about 25 different choices to personalize the message it creates. I sent a sample to two of my sisters this morning to test it out: Katie is on Ashton's Camera!
You can also view the t.v. commercials that go along with the campaign, email your creation to your friends (very easily), and shop for the Nikon COOLPIX right there.
The only problem is, I haven't really seen this out and about being passsed around by friends. Maybe being in my late 20's means I'm not part of this target market? I wonder if a lot of 14-18 year olds are passing this around like crazy through their email? Or maybe all my friends have DVR or TIVO and they haven't even heard of www.ashtonscoolpix.com.
Nikon has created an application that could be as viral as Elf Yourself (currently unactive) or Simpsonize Me
They should capitalize on the numerous online channels that their target market is visiting. It would be really cool if you could post your Ashton Pix on your Facebook page, MySpace, or any of the other hundreds of social networking sites.
I think the application is pretty hilarious, and I hope you all enjoy and send along to all of your friends.
Did you try out the site? What did you think? Do you have an example of other applications like this? Leave your comments below!